Privacy Policy

Effective Date: May 1, 2025

Lead iD Media (“Lead iD”, “we”, “us”, or “our”) and its affiliated websites, including all related pages and technologies owned, registered, or licensed by Lead iD, are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and disclose your personal information. It applies only to websites and services operated by Lead iD and not to third-party websites, applications, products, or services that are not under our control.

By accessing our websites or using our services, you agree to the practices described in this policy and our Acceptable Use Policy.

IF YOU DO NOT AGREE with the terms of this Privacy Policy, Acceptable Use Policy, or Terms and Conditions, please do not provide any personal information to Lead iD or use our websites, services, or products.

1. Information Collection, Use, and Dissemination Practices

1.1 Information You Provide Directly

We collect personal data that you voluntarily submit, including when you:

  • Register for an offer or sweepstakes;
  • Participate in promotions or contests;
  • Fill out forms on our website;
  • Contact us directly via email or messaging.

This information may include your name, email address, mailing address, phone number, credit card details, social security number, gender, date of birth, marital status, education level, and any other details that help identify you (“Personal Information”).

1.2 Information Collected Through Technology

(a) Cookies: We use cookies to store data about your preferences and visit history, enabling a customized experience on return visits.
(b) IP Addresses: We log IP addresses and browser data to analyze trends, administer our site, and gather broad demographic information.
(c) Device & Browser Profiles: We collect anonymous data such as browser type, operating system, screen resolution, plug-in details, and language preferences. When combined with personal data, this helps us personalize your experience.
(d) Emerging Technologies: We may adopt new technologies (e.g., web beacons, tracking pixels) to improve services and marketing effectiveness. We recommend periodically reviewing this policy for updates.

1.3 Children’s Privacy

We do not knowingly collect or process personal data from children under the age of 18. If such information is discovered, it will be immediately deleted. This policy is designed to comply with the Children’s Online Privacy Protection Act (COPPA).

2. Use of Your Information

2.1 Operational Purposes

Your information may be used to:

  • Deliver the services or products you request;
  • Facilitate registration, order processing, and customer support;
  • Provide promotional offers via email, phone, direct mail, or online advertising.

2.2 Profiling and Targeted Advertising

We may analyze your online behavior, preferences, and interactions to create user profiles. This helps us deliver personalized content and targeted ads.

2.3 Data Storage and Security

Your information is stored on secure servers with encryption and firewall protection. While we implement best practices to secure your data, no system can be 100% secure. In the event of a data breach, we will notify authorities and affected users in accordance with applicable law.

3. Sharing and Disclosure of Information

3.1 Customer Support

We may use your data to communicate with you about account status, customer service issues, and updates relevant to your use of our services.

3.2 Legal Compliance

We may disclose your personal data if required by law or in response to a valid legal process such as a subpoena, court order, or law enforcement request. We may also do so if we believe it’s necessary to prevent fraud, protect our rights, or ensure safety.

3.3 Fulfillment and Partnerships

To provide requested services or fulfill transactions, we may share your information with third-party partners or vendors involved in order processing or promotions.

4. Third-Party Practices

4.1 Advertisers and Analytics Partners

Third-party advertising networks and partners may use cookies, pixels, or other tracking technologies to gather information about your activities across our and other websites. We do not control their data collection and use practices. Please review their respective privacy policies for details.

5. Updates to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the “Effective Date” above. Continued use of our websites or services after such updates constitutes your acceptance of the revised policy.

If you have questions about this policy or your data, please contact us via the methods provided on our website.

We specialize in data-driven performance marketing that helps mobile-first brands thrive. Since 2008, we’ve empowered advertisers and agencies to scale growth through strategic media buying, original content, and cutting-edge ad tech.

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