Lead iD offers publishers an opportunity to generate revenue using our proprietary ad serving technology which has been designed to find the best ad to deliver at the right time. Creatives are served from our database of 200+ campaigns and targeted based upon demographic and geographic registration data as well as a proprietary algorithm determining what campaign and in what format (link out, simple coreg, pop up, custom lead) should be delivered. Publishers have full transparency into the advertisers running in our system and have the ability to control what ads are being served to their audience. Lead iD also offers publishers an opportunity to generate revenue from their internal database working with our data management team. We are mailers and therefore we know what expectations our publishers have and how to exceed them.